Job Hunting

Are You Limiting Your Job Search?

If you’re focusing only on publicly advertised jobs, you’re tapping into just 20% of the job market. That means you’re missing out on the other 80%—the hidden job market where most opportunities are never advertised.

To truly succeed in your job hunt, you need to diversify your approach and make the most of all available channels.

Advertised Jobs

These are the most visible and easiest to find, especially through:

  • Job boards and company websites
  • Industry-specific publications
  • National, regional, and local newspapers
  • Job centres

When applying, make sure to respond promptly, tailor each application, and highlight how your skills align with the role. But remember—don’t rely on this method alone.

Recruitment Agencies

Agencies can be helpful by:

  • Advertising roles
  • Screening applicants
  • Maintaining candidate databases for permanent or temporary roles

They handle the early stages of recruitment and often have insights into roles not listed elsewhere.

Online Job Search

Millions of people search for jobs online every year. While convenient and widely used, this also means intense competition. Make your application stand out by:

  • Customising your resume and cover letter
  • Applying early
  • Following up when appropriate

Speculative Applications (On Spec)

Many jobs are filled before they’re advertised. Take the initiative by reaching out to companies directly:

  1. Send a tailored letter and CV, highlighting what you can bring to the organisation
  2. Follow up in 7–10 days with a call or email
  3. Stay in touch periodically to keep the conversation open

Thorough research will help you target the right companies and make a strong impression.

Networking

Networking is one of the most effective job search strategies. Use your personal and professional connections to:

  • Learn about potential opportunities
  • Get insider information
  • Build relationships with key contacts

Think of networking as gathering information that allows you to make a well-informed, strategic approach—not just asking for a job.

Quality Over Quantity

Sending out dozens of generic applications won’t get the best results. Focus on quality, not quantity—customise every application, and make sure you’re using all the tools in your job search toolkit effectively.

Recruitment Websites